Valuation Framework
A repeatable method for estimating what an internet asset is worth, typically based on revenue multiples, traffic quality, and content or data defensibility.
A valuation framework gives buyers and sellers a shared starting point for pricing an internet asset. Common inputs include trailing revenue and its multiple, traffic composition and diversity, content or data defensibility, and how easily the property could be replicated by a competitor.No single framework fits every asset type ... a content site, a directory, and a SaaS tool are valued on different signals ... but all versions try to separate durable value from temporary traffic spikes.