Asset Flywheel
The five-stage cycle used to describe how an internet asset moves from idea to buyer-ready property: Build, Grow, Measure, Monetize, Exit.
The Asset Flywheel is Smart Internet Investing's core model for describing the lifecycle of an internet asset. Each stage feeds the next: building creates something worth growing, growing creates something worth measuring, measuring reveals what is worth monetizing, and monetizing proves what is worth exiting or holding.Unlike a linear funnel, a flywheel implies the cycle can repeat: proceeds and lessons from an exit often fund the next build.